Privacy notice
This Privacy Notice ("Privacy Notice") sets out how The Dahlia Wood processes your personal data in connection with our website at www.thedahliawood.com ("Site") and the services we each offer to our customers, including through our Site ("Services").
The Dahlia Wod is committed to protecting your privacy. We will only use the information that we collect about you lawfully in accordance with the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 in addition to the General Data Protection Regulation ("UK GDPR") and/or the EU General Data Protection Regulation ("EU GDPR").
About Us
The Dahlia Wood Ltd is a company established under the laws of England and Wales.
Registered address
Ty Cefn Tregib, Ffairfach, Llandeilo, Carmarthenshire, SA19 6TD.
How to Contact Us
If you have any questions about this Privacy Notice or want to exercise your rights as data subject set out in this Privacy Notice, you can contact us as follows:
Site - Contact us using out enquiry form found here.
Email - hello@thedahliawood.co.uk
Post - Ty Cefn Tregib, Ffairfach, Llandeilo, Carmarthenshire, SA19 6TD.
Why do we process your personal data?
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
Consent
In specific situations, we can collect and process your data with your consent. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.
Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase.
Legal compliance
If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity affecting The Dahlia Wood to law enforcement.
Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we may use your purchase history to send you or make available personalised offers. We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services.
Below, we set out in detail why we collect your data and the lawful basis that we rely on for each processing activity.
Who do we collect personal data about?
We collect and process personal data from the following people:
Site visitors
If you browse our Site or register an account on our Site, we will collect and process your personal data in connection with your interaction with us and our Site.
Customers
If you buy our Services, we may collect and process your personal data in connection with the supply of goods or services to you.
People who contact us with enquiries
If you contact us with an enquiry through our Site, submit a complaint through our Site or provide any feedback to us in our surveys and feedback forms, we will collect and process your personal data in connection with your interaction with us and our Site.
Visitors to Ty Cefn Tregib
If you visit us at Ty Cefn Tregib, we may process personal data that you volunteer in connection with your visit and any enquiries you make.
Event attendees
If you attend one of our courses or events, we will process personal data about you in connection with your attendance. For example, we may ask you to complete a registration or feedback form, or other document relating to the course or event.
Job applicants
If you apply for a job with us, whether through our Site or otherwise, we will collect and process your personal data in connection with your application.
What personal data do we collect?
In providing our Site and Services, we may collect and process different types of personal data about you for different processing purposes. The types of personal data we collect depends on who you are and how you use our Site and Services and includes the following:
Identity Data
First name; last name.
Contact Data
Delivery address; billing address; email address; telephone number or mobile number.
Registration Data
First name; last name; email address; password; contact preferences; any other personal data that you may provide when you register an account with us.
Financial Data
Bank account details; payment card details.
Transaction Data
Details about payments made between you and us; details of Services purchased from us; details of returns and complaints.
Profile Data
Account username; password; purchase/order details; contact preferences; whether you have participated in any promotions or competitions; feedback and survey responses; the content of any messaging you send us.
Behavioural Data
Data relating to your browsing activity or interaction with our emails, obtained through the use of cookies, pixel tags and other similar technologies; information about when your current or previous sessions started; details about any Services you viewed or purchased through the Site.
Technical Data
IP address; browser type and operating system; geolocation, to ensure we’re showing you the correct notices and information; any other unique numbers assigned to a device.
Marketing and Communications Data
Marketing preferences; service communication preferences.
How and when do we collect your data?
We use your personal data for the purposes set out in this section. If we wish to make any changes to these purposes, or if we wish to use your personal data for any purpose that is not listed in this section, we will notify you using the contact details we hold for you.
When you browse our Site, we collect and process Behavioural Data and Technical Data to help us understand how you are using and navigating our Site. We do this so that we can better understand which parts of our Site are more or less popular and improve the structure and navigation of our Site.
It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you for the Services, or it is in our legitimate interest to use personal data in such a way to ensure that we provide access to our Site in a secure and effective way and so that we can make improvements to our Site.
If you create an account on our Site to gain access to certain features and functionality of our Site and/or to receive certain offers and benefits, you will need to complete the registration form, providing all required Registration Data. We will use this data in order to process your registration. Once the account is registered, we will process your Registration Data to identify you when you log in to your account and access secure areas of our Site. We will also process certain Technical Data and Marketing and Communications Data so that we can administer your account and contact you about your account. We will also collect and process Behavioural Data and Technical Data when you use certain features and functionality on our Site. This data helps us understand how you use our Site so that we can improve it. It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you, or it is in our legitimate interest to use personal data in such a way to ensure that we provide access to the Site and our Services in a secure and effective way and so that we can make improvements to our Site.
If you engage with us on social media, such as on Facebook, Instagram or Pinterest (including interacting with any ‘like’ or similar embedded features on our Site or social media accounts), we and the relevant social media platform may receive information relating to such interaction and may share your personal data in connection with this purpose, such as certain Behavioural Data and Technical Data. For more information about how we use this personal data, please see our Cookie policy below. The relevant social media platform may also be a controller in respect of the personal data that is collected via your use of our social media pages and may use that personal data for additional purposes. For details of how the relevant social media platform uses your personal data, please see the privacy policy of the relevant social media platform. It is in our legitimate interest to use personal data in the ways described to ensure that we provide the Site in an effective way and to promote our Site via social media.
If you contact us by any means with queries or complaints we will collect and process your Identity Data, Contact Data and, if applicable, certain Profile Data and Transaction Data, as well as any other personal data you volunteer that is relevant to your enquiry. If you have a technical issue concerning our Site, we may also collect and process Behavioural Data and Technical Data to help us diagnose the technical issues you are experiencing and to help us resolve them in an efficient way. We use this information to manage and respond to your enquiry. It is in our legitimate interest to use your personal data in the ways described to ensure that we are able to help you with your enquiry, provide a good standard of service and improve our customer services.
If you enter promotions or competitions on our Site and/or on our social media accounts, for the purposes of administering such promotions, we may process your Identity Data, Contact Data, Registration Data, Transaction Data, Profile Data, Behavioural Data and/or Technical Data and any other personal data volunteered by you in relation to your promotion entry. Our promotions are subject to separate terms and conditions, which you may be required to accept as a condition of entry. We may use your personal data to perform our obligations in accordance with any contract that we may have with you (e.g. the promotion terms and conditions), or to enable us to administer our promotion fairly and effectively and to ensure that we comply with self-regulatory codes governing the operation of promotions.
If you book to attend a course or event, we may process your Identity Data and Contact Data to communicate with you about such events where you have specifically requested information about such events or where we have another lawful basis for sending that information to you. If you attend one of our events, we may use your Identity Data, Contact Data and certain Profile Data to record your attendance at the event and for related record-keeping purposes and, if relevant, we may collect and process any dietary requirements you may have. You may also feature in photographs taken at our events and such photographs may appear in publications that we make available. It is necessary for us to use your personal data in this way to perform our obligations in accordance with any contract that we may have with you where you have signed up to attend an event, or it is in our legitimate interest or a third party’s legitimate interest to use personal data in such a way to ensure that the event is operated in an effective way. We may specifically ask your permission to use your photographs, quotes, testimonials, or other content that you make available or publish at the event. Where this is the case, our processing of such personal data will be based on consent.
If you choose to complete any surveys we send you we will collect and process your Identity Data, Contact Data and, if applicable, certain Profile Data and Transaction Data, as well as any other personal data you choose to volunteer in your survey response or other feedback. We use this information to help us to monitor and improve our Site and our Services, to assist with the selection of future service lines and to train our personnel. It is in our legitimate interest to use the personal data provided by you so that we can improve our Site and Services and provide them in an effective way.
If you comment on or review our products and services via email we will collect and process your Identity Data, Contact Data and, if applicable, certain Profile Data and Transaction Data, as well as any other personal data you volunteer that is relevant to your enquiry. If you have a technical issue concerning our Site, we may also collect and process Behavioural Data and Technical Data to help us diagnose the technical issues you are experiencing and to help us resolve them in an efficient way. We use this information to manage and respond to your enquiry. It is in our legitimate interest to use the personal data provided by you so that we can improve our Site and Services and provide them in an effective way.
If you’ve given a third party permission to share with us the information they hold about you we will collect and process your Identity Data (such as name, title), Contact Data (such as postal address, email address, telephone number) and, where relevant, Transaction Data or Preference Data (such as details of products or services you are interested in or have purchased from that third party). We process this data where you have given your consent to that third party to share your information with us, and it is in our legitimate interests to use the information in this way so that we can understand your interests and provide you with relevant products, services and marketing.
If you place an item in your basket we may have the ability to retain some of your information, even if you don’t complete your registration. Such contact Data and, if applicable, Profile Data and Behavioural Data may be used to contact you to enquire why you did not complete your registration/transaction, i.e. an abandoned basket email. It is in our legitimate interest to use the personal data in the way described so we can send you a reminder that you have not completed your order.
How we protect your data
We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it. We have implemented information security policies, rules and technical measures to protect the personal data under our control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. The following list contains examples of how we maintain the confidentiality and security of your personal data:
We secure access to all transactional areas of our websites and apps using ‘https’ technology.
Access to your personal data is password-protected, and sensitive data such as payment card information is secured to ensure it is protected.
We use the latest secure server technology to ensure all information is protected to the highest standards.
How long will we keep your personal data?
Whenever we keep your personal data we’ll only keep it for as long as is necessary for the purpose for which it was collected.
Your mailing preferences
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you. We then use this to offer you promotions, products and services that are most likely to interest you. It is in our legitimate interest to do this as it allows us to understand our customers and provide the highest levels of service.
There are several ways you can stop or start direct marketing email communications from us:
Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails.
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated. If you change your mind at any point, that’s fine, just let us know through any of the methods above.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.
Your rights over your personal data
You have certain rights in relation to the personal data we hold about you. If you would like to exercise any of these rights, please contact us using the details set out in the "How to Contact Us" section. To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
Your right of access
You have the right to request access to the personal data we hold about you, titled a "subject access request". To exercise this right, email hello@thedahliawood.co.uk. Your request will be acknowledged upon receipt and we will respond within 30 working days.
Your right to erasure
You have the right to request that all your personal data is deleted from our systems. To do this, email hello@thedahliawood.co.uk. Your request will be acknowledged upon receipt and we will respond within 30 working days. Please note that, if you ask us to delete your data, we may still need to retain a minimal record of your request for administration purposes.
Your right to rectification
You have the right to request the correction of your personal data when it is incorrect, out of date or incomplete.
Your right to restrict processing
You can ask us to "block" or suppress the processing of your personal data in certain circumstances, such as where you contest the accuracy of that personal data or you object to us processing it for a particular purpose. This may not mean that we will stop storing your personal data but, where we do keep it, we will tell you if we remove any restriction that we have placed on your personal data to stop us processing it further.
Your right to object
You can ask us to stop processing your personal data, and we will do so, if we are: (i) relying on our own or someone else’s legitimate interest to process your personal data, except if we can demonstrate compelling legal grounds for the processing; or (ii) processing your personal data for direct marketing purposes.
Your right to withdraw consent
If we rely on your consent as our legal basis for processing your personal data, you have the right to change your mind at any time and withdraw that consent. Please see "Your Mailing Preferences" for further information on how to do this.
Your right to lodge a complaint with the supervisory authority
If you have a concern about any aspect of our privacy practices, including the way we have handled your personal data, please contact us using the contact details provided in the "How to Contact Us" section above. You can also report any issues or concerns to the ICO in respect of compliance with the UK GDPR. Contact details for the ICO can be found on its website at https://ico.org.uk . You can also report any issues or concerns to a national supervisory authority in the EU country of your residence or the place of the alleged infringement in respect of compliance with the EU GDPR. You can find a list of contact details for all EU supervisory authorities at https://www.edpb.europa.eu/about-edpb/about-edpb/members_en.
Our cookie policy
What are cookies?
Cookies are small pieces of information that are stored on your computer when you visit a website. Cookies are widely used by many different websites and do not harm your computer – instead they are used to analyse the way you use the internet, and can personalise websites to suit your preferences.
How does The Dahlia Wood website use cookies?
We use cookies to improve your experience on our website. We also use cookies to understand how you interact with our website and what interests your about our website and what does not. Cookies, and similar technologies like pixels and tags, can also be used to provide you with personalised advertising tailored to your interests.
What cookies are used on The Dahlia Wood website?
When you visit our website, cookies are set by us (first-party cookies) or by our business partners (third-party cookies). Third-party cookies are often set for marketing purposes, but may also be used to add extra functionality to the website. The cookies used on our website are categorised into four groups. These groups are:
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems.
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. If you do not allow these cookies then some or all of these services may not function properly.
How do I manage my cookies?
You can disable cookies by changing the cookie settings in your browser. The instructions for doing this are different for every browser. However, please be aware that blocking cookies in your browser may stop our website from functioning correctly and you may be unable to use our website for shopping purposes.
External sites
Our website and emails may contain links to other websites of interest. However, once you have used these links to leave our website, we do not have control over that website. Therefore we cannot be responsible for the protection and privacy of your information whilst visiting such sites. Please exercise caution and read through their privacy statement in order to understand whether and how they will process data about your visit to their site.
We also use Youtube, Facebook, and Pinterest. We cannot prevent these sites from collection information on your usage of this embedded content. If you are not logged in to these services, they may still gather anonymous information regarding your usage.